Shah Rukh Khan became the new brand ambassador of Candere, when Bollywood king is associated with modern jewelery empire

Shah rukh khan batcomes the new brand ambassador of candere: In today’s era, jewelery is not just part of the tradition. It has become a symbol of self-expression, confidence and personal style and who can be a better face than Shah Rukh Khan (Shah Rukh Khan) to show the thinking of this new era? Now he has been appointed as the new brand ambassador of Candere By Kalyan Jewelers.

Candere, a modern and design-forward brand of Kalyan Jewelers, directly connects with strong and self-sufficient consumers of today. Shah Rukh’s timeless personality and appeal to generations gives a new voice and identity to this brand. In the new campaign, Shah Rukh is seen with complete ease and dignity. They redefine what jewelery matters for men? It has now become a way of wearing confidence and personality, not just makeup.

This cooperation is not just a celebrity endorsement. This is an idea, which brings heritage and modernity together. While Amitabh Bachchan has been carrying on the tradition of Kalyan Jewelers for decades, now the energy and global appeal of Shah Rukh Khan to Candere is giving a new dimension.

Today’s young women and men adopt jewelery not only for special occasions, but as part of their identity. It is now part of everyday self-expression. 2 giants like Shah Rukh Khan and Amitabh Bachchan to join the same brand house show that Kalyan Jewelers has become a cultural heritage, not just a brand.

Edited by: Ravindra Gupta