The relationship between Maldives and India was soured in the past. After this, Baycott Maldives also started trending on social media. This directly affected the tourism of Maldives. At the same time, Maldives has appointed Bollywood actress Katrina Kaif to her new global brand ambassador to increase her tourism appeal.
Maldives Marketing and Public Relations Corporation (MMPRC) has announced the name of Katrina. Maldives has chosen Katrina for promoting its tourism and especially attracting Indian tourists.
When Maldives became a global brand ambassador of Sunny Side of Life, Katrina Kaif said, Maldives is a symbol of luxury and natural beauty, where the magnificent style is found with peace. I am proud to become its brand ambassador. This cooperation is to bring a great travel experience for people around the world, and I am excited that I can bring out the unique attractions and world -class experiences of Maldives to everyone.
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MMPRC managing director Thoyyab Mohammad said, it is a matter of great pride for us to make Katrina Kaif her global brand ambassador. His efforts in the global entertainment industry with his popularity will surely help us to attract more visitors from all over the world, special India.
Please tell that this decision has been taken a month before Prime Minister Narendra Modi’s visit to Maldives. The government of Mohammad Mujju of Maldives had taken some such decisions last year, which led to the anger of Indians. This has a direct impact on the tourism industry of Maldives.
