The brand ‘Ed-Mamma’, promoting clothes and lifestyle products for children and mothers by film actress Alia Bhatt, has opened its first standalone store in Bengaluru. This is the first store of the brand in South India. So far 4 stores have opened across the country. These stores have been opened in partnership with Reliance Retail Ventures Limited (RRVL). In 2023, there was a strategic agreement between Reliance Retail and Ed-Mamma.
Brand founder Alia Bhatt said, “The first offline store of ‘Ed-Mamma’ in Bengaluru is an important milestone for our brand and a dream is to be true for me!” We started it as a small, domestic business. In partnership with Reliance, we have included many products with clothes, books, toys under our brand. I am very excited and want customers to experience everything we have made from the heart.
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Spread over 805 sqft in the Mall of Asia, Bengaluru, the store is designed with environmental awareness. This shows the ‘Forest-first’ vision of Ed-Mamma, where both natural inspiration and purpose are included. There are many products related to plastic free kids wear, especially design clothes, toys, bags and lifestyle for children for children up to 14 years of age.
