Shadow shadow on the hearts of the audience again, because mother -in -law Kabhi Bahu Thi ‘, crossed 1.6 billion minutes on TV and streaming
One of the most iconic shows of Indian TV, ‘Because Saas Bhi Kabhi Bahu Thi’ returned on Star Plus with her second season and its response was really tremendous. At the launch week itself, the show has achieved a watch time of 1.659 billion minutes.
It has once again been proved that the show is still identified in the Indian Entertainment World. While this revival refreshed the memories of the old audience, he also made a tremendous connection with the new generation. In just the first four days, the show was watched by 31.1 million people on TV, and millions of people also joined streaming platforms.
The launch episode alone was seen by 15.4 million viewers on Star Plus, making it the most high-rated fiction premiere of recent times. These figures prove it to be the biggest GEC fiction launch ever on both TV and digital in India.
The tremendous comeback of the show shows that the audience is constantly increasing interest in daily fiction content, especially when TV watching habits are now getting with digital platforms. This also makes it clear that now Indian audiences are bringing changes in the way long stories, where the memories of oldness and today’s new thinking are getting together.
The return of Head of Cluster, Entertainment, Giostar, Sumanta Bose, because Saas Bhi Kabhi Bahu Thi “has proved that the strength of a good story would never diminish. We launched this show from two perspectives. One of the memories of people to rewrite the nostalgia of this iconic shows related to people’s memories and another, to appear with the story and experience with the new audience.
Online also has made tremendous stir, with more than 17,300 mention, 86% of people were positive about it. This was due to emotional engagement, fans excitement and praise of star cast. This powerful new season of ‘Saas Bhi Kabhi Bahu Thi’ has changed the meaning of appointment view in digital era.
