By A Staff Reporter
In response to questions about Swiggy Instamart’s growth strategy, Swiggy’s Food Marketplace CEO Rohit Kapoor has clarified that the company intends to pursue organic growth as its primary focus. Kapoor, addressing recent queries regarding Instamart’s potential for rapid scaling, emphasized that the company feels well-positioned with its existing business model, advanced technology infrastructure, and skilled workforce. This strong foundation, he noted, enables Instamart to concentrate on gradual investments and sustained growth rather than aggressive expansion.
According to Kapoor, “Right now, I think we feel very well positioned; we have the business, we have the technology, and we have the people.” He added that the firm remains open to exploring new opportunities but sees organic growth as the most sustainable route at present.
Instamart, Swiggy’s express grocery delivery arm, has steadily grown in popularity across India, catering to the increasing consumer demand for quick and reliable grocery delivery. Since its launch, Instamart has become a notable player in the quick-commerce market, competing with rivals like Zomato’s Blinkit and Dunzo.
Kapoor’s comments suggest a cautious, deliberate approach from Swiggy as it aims to solidify its foothold in the competitive quick-commerce sector. Rather than pursuing rapid expansion or high-risk acquisitions, Instamart plans to leverage its established systems and resources to continue its upward trajectory gradually. This strategy could position Swiggy to better weather market fluctuations while maintaining a stable growth trajectory.
