Saif Ali Khan’s Jewel Thef won the viewership charts, the top 5 was seen in the most seen OTT films
Marflix Pictures’s latest high-octain thriller ‘Jewel Thef: The Hest Beins’ has made a bang entry into the world of streaming. Released on April 25, the film has secured the top position in the TRP list of digital audiences of Omax Media with the number of 5.2 million spectators in its first week.
‘Jewel Thef’ has secured #1 in India’s top 5 most seen OTT films during the period from April 28 to May 4. The film is not only Marflix’s OTT debut film, but it has achieved this position by leaving behind the big release of many major platforms. This success is a proof of the increasing demand for premium thriller content among Indian audiences.
There are many reasons behind this success of the film-Siddharth Anand’s identity has become high-production values, strong acting, tremendous action, songs of songs and drama-ie a perfect masala entertainer, which people can watch comfortably in their home.
This 5.2 million viewership is considered one of the strongest opening weeks for an original OTT film in India, which also shows that the audience still feels connected to complex anticarous characters. Its interesting marketing strategy has also been an important reason behind the popularity of the film.
The importance of this record braking viewership increases even more when we see how many strict competition is on OTT in India today, where many platforms compete to attract the audience with star-staded original content.
Jewel Thef has proved himself different in this crowd – its discussion on social media and the positive response of the audience has brought it a permanent success by taking it forward with early curiosity, and the number of the audience remains continuously.
As the series moves forward, it is expected to remain popular-especially in view of the legacy of its exciting plot and Siddharth Anand’s hit Theatrical franchisees. For the moment, the figure of 5.2 million viewership is evidence that Marflix and Siddharth Anand will always present the audience something different and interesting.
