Away from films, yet the mistress of crores: What is the secret of Urvashi Rautela’s luxury lifestyle?

Being famous in today’s era is not limited to doing films. There are some actors in Bollywood who may do less films, but still they always remain in the discussion. Urvashi Rautela is also one of them. He started his film career with ‘Singh Saab the Great’ in 2013, but his real identity is more than films made by his glamorous life, expensive hobbies and his presence on social media.

Apart from cinema, a different identity

If you see Urvashi Rautela’s list of films, you will find that she has mostly done small roles or items songs. For example, he has acted in regional films like Tamil film ‘The Legend’ and Telugu film ‘Agent’. Recently, he charged Rs 2 to 3 crore for a 3 -minute item number. This shows that his earnings and fame are no longer dependent on the box-office of films. A critic also described his role in his film as “absolutely unnecessary”. However, these things have not had any significant impact on his popularity, as he has also discovered other avenues to make his identity.

Fashion and Luxury: Recipe for staying in the headlines

Urvashi Rautela is often known for her expensive and beautiful dress. His pictures go viral on social media and people are surprised to know the expensive clothes. She took part in the Arabian Fashion Week and was the first Indian woman to do so. In that event, he wore a dress of Rs 37 crore for a short film, which was made of special gold.

She also makes a lot of headlines due to her dresses on big international forums like Cannes Film Festival. She once wore a dress of 14 crores and a second time a gown of 40 crores. Apart from this, their peculiar fashion statements like diamonds of 60 million diamonds and bikini bags also attract people’s attention. Despite all this, many times her fashion choice also comes into controversies. Once her dress was torn in Cannes, after which she was trolled a lot. But whether it is praise or criticism, all these things constantly keep them in the limelight.

Another example of his luxury lifestyle came to light when he was stolen a bag full of jewelery worth Rs 70 lakh from an airport in London. He himself shared this incident on social media, after which this news was also quite spread.

Social media strength

Urvashi Rautela’s biggest strength is his social media. He has more than 70 million followers on Instagram. Due to this large number, she has joined the few celebrities of India who are followed the most on social media. For them, Instagram has become a large means of earning, not just a platform. According to reports, she charges Rs 3 to 5 crore for an Instagram post, which is more than many big actors.

On this platform, she promotes different brands and is constantly associated with her fans. His total net worth is more than Rs 110 crore, with a large part of social media earnings. His such strong hold on social media has made him free from being financially dependent on films.

Disputes and headlines: deliberately or unknowingly?

Urvashi Rautela is often in the headlines due to some controversies. His alleged relationship with Indian cricketer Rishabh Pant and then controversy has been a part of the media for a long time. In an interview, he mentioned ‘Mr. RP’, after which Rishabh Pant allegedly wrote on social media that “leave my chase, sister, lie also has a limit”. Recently, when he was asked about marriage to Rishabh Pant, he gave more air to the matter by saying ‘no comment’.

In addition, he once claimed that there is a temple named after him in Uttarakhand. After this claim, he was trolled a lot and his team had to be cleaned later.

Looking at all these things, it can be said that Urvashi Rautela has adopted a smart strategy. She maintains her name and fame through her lifestyle, social media and controversies more than films. His strategy presents him as a modern ‘Self-Mad’ celebrity, whose definition of success is not limited to films.