Ekta Kapoor, popularly known as Content Queen, has joined hands with OTT platform Netflix. Now the production house of Ekta Balaji Telefilms Limited and Netflix will bring stories to the audience in a new way. The two have announced a long -term creative collaboration to work on several projects in a variety of storytelling formats.
Netflix India shared a post on Instagram and wrote, from India to the world. Netflix and Ekta Kapoor’s Balaji Telefilms are entering a creative collaboration for a new era of Indian stories.
Ekta Kapoor expressed happiness, saying, in Balaji Telefilms, telling the story has always been at the center, whether it is cinema, television or digital platform only. With Netflix, she is going to introduce stories in a new and different way, so that more and more people can be added.
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Various divisions of Balaji Telefilms Limited will also be part of this collaboration such as Balaji Motion Pictures and Balaji Telefilms Digital. The first series under this collaboration is in the advanced stage of construction. At present, its title has not been decided.
Netflix India’s content Vice President Monica Shergill praised Ekta, saying, his creative thinking and deep understanding of the pulse of the audience gave him a constant identity in shaping the subjects seen and preferred by India for more than two decades. ” It will bring unique stories related to Kalaboration roots.
