The country’s prestigious news and broadcast group, India TV (India TV) on Monday announced the launch of the ‘India Tv OTT’ app. This app is a one point destination for news, your court, fitness, devotion, infotainment, lifestyle and podcast content. The launch of India TV OTT app is an important strategic step. This OTT platform takes full advantage of the rapidly growing digital content industry. Here OTT platforms provide more freedom than traditional sensorship. This strategic axis takes advantage of the established reputation of India TV for reliable news and the deep understanding of the Indian audience.
The app will have great content
According to the news, India TV’s entry into OTT has been with a strong focus on “premium, exclusive and streaming audience-first content”. The app offers of the app, including news, podcasts, learning shows and original AI stories, highlight the commitment to develop content specifically for a digital consumer. Especially, the emphasis on “chaos-free, meaningful content in family-friendly place” makes the India TV OTT app different in the competitive market.
This is in a position to significantly increase the presence and relevance of the group in the digital scenario developed India TV OTT app, combined with the OTT’s built in (underlying) benefits in terms of viewer-centered approach, content flexibility and access.
What did India TV managing director say
At the launch of the India TV OTT app, Ritu Dhawan, Managing Director of India TV, said that “Our vision for India TV OTT app is to become single and reliable digital destination for every Indian family. We have given it carefully to provide reliable information and promotion, which promotes the experience of watching collectively which strengthens family bonds. It is our commitment to provide thoughtfully curated space. “
This app is available on the Play Store of Smart TV platform
India TV OTT app is available on the Play Store of Smart TV platform. This app is designed to look collectively, so that people of the house can share content in different styles without switching between many apps or subscriptions. With users -friendly interfaces, smart navigation and live streaming in all categories, this app is really ready for the future.
With this strategic expansion in the OTT, India TV remains a leader in content innovation, which strengthens its commitment to serving multi-platform, multi-generation audience with reliable, inclusive and content made for India.
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