Microsoft may rebrand Copilot to Windows Intelligence like Apple!

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Microsoft Copilot Windows Intelligence: All the AI ​​features introduced by Microsoft in the rebranding exercise can be had through a subscription model with the name “Microsoft Intelligence”.

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Microsoft, the big technology company that is at the forefront of artificial intelligence courtesy of its partnership with OpenAI, may be looking to rebrand its flagship product offering inside the Microsoft suite. Copilot, formerly known as Bing Chat, offers users a variety of features, including AI web search powered by ChatGPT.

Microsoft has deployed AI features at the heart of its Windows ecosystem, launching a series of Windows PCs: Copilot+ PC. Now via a social media post it has been revealed that a recent update in Co-Pilot had a hint inside a settings file – appprivacy.adml – on the recently shipped update.

In the rebranding exercise all the AI ​​features introduced by Microsoft can be had through a subscription model with the name of “Microsoft Intelligence”, taking a feather from the hat of Apple who had started offering AI features earlier in June this year. His suit was called Apple Intelligence. ,

Such a move would help Windows expand to all its other applications offered under the Windows operating system, such as Notepad and MS Word, with better brand recall than Copilot, which is considered a separate product for the company. As envisioned.

If Windows does indeed move forward with the rebranding, it wouldn’t be the first time Microsoft has “taken inspiration” from its direct competitor, the most significant of which is the introduction of voice assistant Cortana in 2014, when Apple launched Siri. Was. In early 2011.

What would Steve Jobs think of this latest rebranding exercise? “They have absolutely no taste,” Steve said of Microsoft in a 1995 interview.

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