Reliance Group: Reliance Retail, the retail arm of the Reliance Group, has forayed into the Namkeen and other snacks products segment by partnering with US-based major food processing company General Mills.
New Delhi. Reliance Retail, the retail arm of the Reliance Group, has forayed into the Namkeen and other snacks products segment by partnering with US-based major food processing company General Mills.
Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance Retail, on Friday forayed into the western snacks segment by launching General Mills’ brand Allen’s Bagels in the Indian market.
Both the companies said in a joint statement that for the first time, lovers of namkeen, chips-like products will be able to enjoy corn chips from the international brand Bugles. This brand of General Mills is 50 years old and is available in major markets of the world including UK, USA and Middle East.
RCPL will provide snacks under the Allens Bugles brand in Namkeen, Tomato and Cheese flavours.
The company will launch Allen’s Bugles first in Kerala and then gradually expand across the country.
