Saira became the new box office sensation: 400 million access, action films were beaten without promotion in theaters

The speed with which the film ‘Saira’ made at the box office has become one of the biggest amazing stories of recent years in Bollywood. From metro cities to towns, it is getting a lot of love from the audience everywhere. Aditya Chopra of Yash Raj Films was also not expecting this record-break success.

The film has collected more than Rs 133 crore in 5 days. The fourth and fifth day collection was more than the first day, which is very rare in today’s era, as most of the films die after weekends.

Return of love story and relief from violence

Saira’s success is also important because in the last few years, Hindi cinema has been dominated by action and violence. The curtain of the cinema has turned red with blood. Love stories had almost disappeared. Syara has challenged this trend and showed that the audience still loves emotional stories.

Accurate attack on youth’s pulse

The largest audience of the film was a youth between 15 and 25 years of age, which took the film with hand. Manufacturers often ignore this age group, while this class buys the most tickets. Saira has been successful in touching his heart.

Strong content instead of publicity

The film adorned with budding actors was almost negligible. Neither any TV shows, no media interviews, nor promotional tours, despite this, the film pulled the audience to theaters. When most of the producers blow crores on the promotion of the film, Saira teaches that less but smart promotion is more effective.

‘Saira’ is also playing on social media

There is also tremendous discussion on social media about the film. The hashtags such as #Saiyaara blockbuster, #Returnoflovestory and #Nohypeallheart are trending. The songs and emotional dialogues of the film have gone viral in the reels, which makes it clear that the audience has added the film to its heart.

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Is the film moving towards 500 crores?

Given the speed of the film, it would not be wrong to say that the film can cross the 300 crore mark soon. If this trend remains intact, Saira can also join the 400 crore club, that too without any big starcast and heavy publicity.