Smartphone shipment
There has been a huge decline in demand for smartphones in India. Vivo has once again dominated the Indian smartphone market. The Chinese brand captured a 22% market share in the first quarter ended in March. At the same time, another Chinese brand Xiaomi seems to be continuously lagging behind. For many years, the market share of the dominating company in India has now come down to just 13%.
According to the latest report by Counterpoint, there has been a significant decline in smartphone shipments in India. In the first quarter of the year, new devices have been rarely launched in India. Also, old launched devices have also been shortened. Due to this, there has been a big decline of 7% in the smartphone shipment in India.
Vivo’s dominance
According to the report, Vivo has shown the most smartphones in India in this quarter. The company’s market share has been 22%. Vivo’s shipment has increased a huge increase. The company’s market share was 19% last year. At the same time, South Korean company has been at SAMSUNG at number two, whose market share has been 17%. Oppo has a market share of 15% and the Chinese company has been at number three during this period.
| Brand | Position (Q1, 2025) | Market share |
| Vivo | 1 | 22% |
| Samsung | 2 | 17% |
| Oppo | 3 | 15% |
| Xiaomi | 4 | 13% |
| Realme | 5 | 11% |
(Source- Counterpoint Research)
Heavy loss to Xiaomi
Xiaomi captured a 19% market share in the first quarter with a shoulder to shoulder with Vivo last year. This year the company has suffered heavy losses and the market share of the Chinese brand has come down to just 13%. In this way, Xiaomi has reached number four in the market share. Realme’s market share has increased by 1%. Nevertheless, the company has been at number five with 11% market share. Reality’s market share was 10% in the first quarter of last year.
Xiaomi
Apple’s record growth
Apple has registered a growth of 29% year after year due to the increasing demand for iPhone in India. Apple dominates the premium segment. Apple’s market share in this segment was 26%. Apart from this, the market share of Nothing has also increased. The London based company has recorded a growth of 156% year after year. Apart from this, Motorola has also recorded a growth of 59% year after year.
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