-CAT is starting a national campaign to shop from markets instead of online
Markets are busy preparing for Diwali, there are many plans to attract customers.
New Delhi, 16 October (Hindustan Reporter). Diwali is the biggest festival of the country. It has great importance for the business class. Extensive preparations have started for Diwali and its related festivals in the markets across the country including the capital Delhi, so that the traders can attract more and more customers and there is expected growth in their business. On the other hand, many steps are also being taken for customers to make purchases from markets instead of online. Traders are expecting a business of Rs 4.25 lakh crore in the festival season this year.
Praveen Khandelwal, MP from Chandni Chowk and National General Secretary of the Confederation of All India Traders (CAT), said in a statement issued on Wednesday that preparations are being made in full swing in view of Diwali and a series of other festivals in the markets of Delhi and across the country. Are. He said that to deal strongly with the challenges of e-commerce, traders across the country have made preparations to take various business steps.
Khandelwal said that in this regard, CAT is starting a special national campaign, through which customers will be appealed to come to the markets instead of online shopping. He said that for this appeal, hoardings will be put up on a large scale in markets across the country. This message will also be conveyed to crores of people through social media platforms.
Special care is being taken for the decoration of markets
CAT General Secretary Khandelwal said that the shops in the markets of towns and villages including all the metros, Tier 2 and Tier 3 cities of the country including Delhi will be decorated according to the theme of Diwali. Along with this, special care is being taken for colorful lights, rangoli and other decorations, so that the customers get a festive atmosphere and more and more people can be attracted towards the markets.
Emphasis on increasing stock in view of increase in demand
Khandelwal said that keeping in mind the huge increase in demand during the festival, traders have already started increasing their stocks of various items. This mainly includes gift items, clothes, jewellery, electronics, mobiles, furnishing, decoration materials, puja materials, rangoli, photos and idols of gods and goddesses, readymade garments, toys, food items, confectionery, electrical goods, consumer durables etc. Are.
Also consider giving discounts and promotional offers
CAT National President BC Bhartia said that various types of discounts and promotional offers are also being considered to attract customers. Shopkeepers can run schemes like ‘buy one-get one’ or Diwali discounts to attract customers. Since there is huge crowd in the markets during Diwali. Therefore, the police and local administration are being requested to make special arrangements for security and traffic control. On the other hand, trade associations are also planning to hire additional private security guards at their level.
Emphasis on challenges and solutions of e-commerce
Khandelwal said that due to the increasing pressure of unhealthy business policies and attractive offers issued by e-commerce companies, it has become a challenge for local traders to compete with them. But still merchants are adopting omni-channel strategies at their level, where they are making efforts to promote their business both through various online platforms and in their stores. At the same time, some merchants are starting online ordering and local delivery services to compete with e-commerce platforms.
Measures to compete with e-commerce platforms
He said that for this they are using their store’s website or social media and are also taking orders through WhatsApp and getting the goods delivered. Although e-commerce is considered convenient, the experience of shopping in markets is personal. People can see the variety of goods directly and that is why people like to go out and shop with their families. On the other hand, if the goods are not liked or damaged, you can also return them to the shopkeeper. This facility can be found only in shops. Merchants are emphasizing on making this experience even better.
Living partnership with fast-track delivery services
CAT General Secretary said that some traders are offering exclusive local offers and quick delivery services to retain customers. Which are not available on e-commerce. We are partnering with fast-track delivery services to ensure timely delivery. For this, traders are continuously talking to many companies.
Traders ready to face the challenges of e-commerce
CAT General Secretary Praveen Khandelwal said that overall the markets of Delhi are fully prepared for Diwali and are also taking many new steps to face the challenges of e-commerce and this time to do big business in the festive season. Are completely ready.
Hindusthan News / Prajesh Shankar
