Grand Mother on Rent Japan’s Unique Service: Modern lifestyle and changing social structures have changed the meaning of relationships. While people are giving priority to career and personal freedom, on the other hand loneliness and lack of emotional support have emerged as a big challenge. In this background, a unique service from Japan has started – ‘Grandmother Ki Dadi Maa’. It may seem strange to hear this, but this service is becoming increasingly popular and deep social and psychological reasons are hidden behind it.
,Client Services’ Unique Initiative of
The Japanese company ‘Client Services’ launched the initiative in 2012 under the name ‘OK Grandma’. Under this service, people can hire a 60 to 94 year old woman. The fee for this service is around 3,300 yen (about Rs 1900) per hour. These ‘grandeur’ are not only limited to helping in household chores, but they also help in resolving emotional support, guidance in life decisions and mental complications. Some people even call them in marriage, sports competitions or parties, so that a house -like atmosphere can be created there.
Why is it growing ‘Related grandmother ‘ Demand for?
This question is natural that why people are taking ‘rented grandmother’? There are many social and cultural reasons behind this, especially in countries like Japan:
1. Increasing loneliness and disintegration of joint families: The trend of single families has increased rapidly in Japan. The younger generation is going for jobs and studies in cities away from its parents and grandparents. In such a situation, the elderly feel lonely, and the youth are also deprived of the affection and experience of the elders of the house. ‘Grandma of rented grandmother’ is a way to fill this emotional emptiness.
2. The experience and lack of knowledge of the elderly: In the rush of modern life, youth often require guidance in relationships, career or personal problems. Traditionally, this role played the elderly of the family. When they are not available, the ‘rented grandmother’ gives them the right advice and emotional support from her life experiences. She not only gives advice, but listens patiently, which helps people to solve their confusion.
3. Social separation and mental health: Social isolation in Japan is a major problem, which has also affected suicide rate. In such a situation, meeting an elderly, experienced person can be extremely beneficial for mental health. These ‘grandeur’ plays the role of a friend, advisor and guide, which does not make people feel lonely.
4. Lack of traditional family values: Traditional family values are weakening in rapidly changing society. People feel emotional engagement and lack of family environment. The ‘rented grandmother’ service attempts to meet this deficiency to an extent, where the presence of an elderly woman brings warmth and affection to the house.
5. Respected income and objective for the elderly: This service is also beneficial for those elderly women who want to remain active and contribute to the society. This gives them an opportunity to earn respectable income and maintain a purpose in life, which also solves their own loneliness and economic challenges.
The concept of ‘rented grandmother’ may seem unusual, but it is a reflection of the complexities and emotional needs of modern society. This service not only provides emotional support to people struggling with loneliness, but also gives the elderly an important role in society and an opportunity to live a respectable life. This shows how human needs and innovations together give rise to new social solutions, where relationships are also being defined in a new, unique way.
