OLA and Ather failed. There was a 33 percent decline in sales in November. The impact of the arrival of Activa EV is visible.

After the festive season, Ola Electric And sales of other EV (Electric Vehicle) two-wheeler companies have registered a decline in November 2024.

Ola Electric sales decline

• october record in 40,000+ units This figure in November compared to the sales of 27,746 units Remained.
• on a monthly basis Decline of 33%.
• of the company market share Too Decreased from 30% to 24% Done.
• Main reasons:
  • Increasing competition in the market.
  • Poor service and product quality.

Performance of other companies

1. TVS Motor:
   • in November 26,036 units Registration of.
   • on a monthly basis Decline of 13%.
   • market share Increase from 21.5% to 23%.
2. Bajaj Auto:
   • in November 24,978 units Registration of.
   • on a monthly basis Decline of 12%.
   • market share Increase from 20% to 22%.
3. Ather Energy:
   • Registration 16,148 units (October) reduced from 12,217 units (November),
   • on a monthly basis Decline of 24%.

Overall performance of EV sector

• total in november 1.14 lakh units Registration of.
• on a monthly basis Decline of 18%.
• Although, annual basis in registration at 23.5% increase Has happened.

What does the market say?

It is clear from the decline in sales of big companies that:

1. festive season Its impact contributes significantly to sales.
2. to companies Service and quality improvement But we have to pay attention.
3. in increasing competition New features and affordable price Is required.